What’s the Problem?

The best brands and agencies we’ve worked with—the ones that consistently create scroll-stopping, award-winning work—are a little bit weird. Their processes are suspiciously simple, their trust levels are sky-high, and their appetite for risk? Let’s just say they’re never full. Our creative consultancy operates the same way. But while it sounds easy, pulling it off is a different story. Here are 11 things we believe are right. Ironically, they’re what make us a little wrong.

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RULE 1:

We’re demanding, because we can!

If there’s more than one decision maker, that’s one too many. And if we’re not talking directly to the big cheese , or the person who knows where the bodies are buried, the process is already too complicated. Let’s be honest—no one ever said, "Wow, this committee feedback really made everything crystal clear!" The simpler the process, the better the work. Every. Single. Time.

RULE 2:

We’re simpletons!

We believe ads work even if people only remember three things: 1) your name and 2) that they kinda like you 3) have a reaction. We’re all about using plain old category benefits instead of made-up claims or imaginary “owned” assets. And we’re convinced you can only tell people one thing. Unless, of course, you’re wildly entertaining, in which case, saying nothing can work too.

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RULE 3:

We’re uncompromising, because we are the best!

We assume you know your business better then we do, and we know ours better then you do. We show ideas we’d actually put our own money behind—even if it’s just one idea. You can love it or hate it or tell us to go suck it, but “improving” it? Hard pass. Once brands and agencies start meeting halfway, mediocrity moves in and sets up shop.

RULE 4:

We’re picky eaters!

We only partner with people who agree it’s better to be talked about than ignored; who know that second-guessing is a surefire way to kill great work; and who understand that fear belongs in haunted houses, not in marketing. Shark-infested waters and negotiating with landlords? Okay, maybe a little fear is acceptable there. But not in marketing.

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RULE 5:

We’re outsiders with a Rebel soul!

While most brands prefer to play it safe and take the slow, steady path, we believe halfway measures get you nowhere. To really stand out, a brand often needs to ditch evolution and go full-on revolution. With people bombarded by up to 9,000 ads daily, and only remembering two, we’re here to make sure yours is unforgettable.

RULE 6:

We’re not so serious!

Marketers are under crazy pressure, and sure, the average CMO’s job security is about as solid as a Jenga tower in an earthquake. But your audience doesn’t care. We believe in creating communications that are fun, light-hearted, and maybe even a little goofy. Because, just like people, brands are way more likable when they make you laugh. We will always stay true to your brand identity and values!

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RULE 7:

We’re impatient, like a kid in a candy store!

Why should brands get stuck in the endless loop of pitching, testing, and countless rounds of creative approval? If you bring simplicity, trust, and a dash of courage, we’ll deliver results—fast. And if we’re not making waves within six months, we’ll fire ourselves. (Yes, it’ll be awkward, but we’re up for it.)

RULE 8:

We’re exaggerators.

We’re big fans of hyperbole. But here’s the thing—it works. When everyone else is whispering, we shout. When they’re being polite, we’re cracking jokes. And if that means we sometimes go overboard, so be it. The goal isn’t to be mild-mannered; it’s to be memorable.

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RULE 9:

We’re allergic to boredom.

Life’s too short for dull marketing. We believe in creating work that’s as exciting to make as it is to watch. If we’re not having fun, chances are, no one else will either. So, we aim to bring a little spark to everything we do, because who doesn’t love a good fireworks show?

RULE 10:

We’re optimistic (to a fault)

We believe that anything is possible—with the right mindset, a little bit of luck, and a lot of coffee. Even when the odds are stacked against us, we remain convinced that the next big idea is just around the corner. And honestly, our unshakeable optimism is probably the reason we’re still in business.

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RULE 11:

We’re full of surprises.

We promised you 11 points, and for once, we’re delivering exactly what we said we would. But here’s the twist—sometimes, we like to under-promise and over-deliver. Other times, we just like to keep you guessing. Because at the end of the day, a little bit of mystery never hurt anyone.
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